Acceptance

Safety

Honesty

Collective Vitality

Magic

Love

Care for self and others, lead with heart, forgive mistakes, and believe in the inherent goodness and accept the imperfections of people

Accountability

Trust

Team

Freedom

Enjoy the freedom to be fully yourself, to love without limits, and to create from the purity of your spark. Release old expectations, live your truth, and create space for others to shine

Purpose and Vision:

To spark and activate the unique light in every person and collectively create a brighter world for all

Honor

Honor yourself and others with love and respect, recognize and share your value, and stay true to your commitments while being accountable for your life.

Innovation

Positive Impact

Courage

Be authentic embrace your uniqueness, grow through experiences with openness, and share your light and gifts with the world

Committment

Authenticity

Adventure

Bold

Action Focused

Curiosity

Purpose, Values & Beliefs

Our Purpose & Vision

Our Purpose and Vision are the pulse of everything we create. They are our north star — the reason we lead with courage and the deeper why behind every spark we ignite. They guide our choices, shape our future, and hold us accountable to the movement we’re building — not just the platform.

Our 4 Core Values: Shared Commitments

Our Core Values are living commitments — behaviors we embody. They create the safety and clarity needed for transformation to thrive, and they apply to everyone in our ecosystem: team, partners, and community alike. We don’t commit to them because it’s easy — we commit because this space only expands when they are honored.

Our Cultural Values: The Soul of bSparks

Beyond structure, we hold a constellation of values that shape the energy and spirit of bSparks. These are the values you feel — in our circles, our culture, our presence. They’re what make us us.

Joy